Job Details Multi-Media Marketing Specialist (Content Creation)

With more than 18 years wholesale and retail experience, Infiniti Strings is able to offer customers with the best price for a variety of quality-controlled choices, from violins, violas, cellos, basses, accessories and much more. We also provide services from upgrade, customization to repairs and restorations for all types of strings instruments in house.
Due to our recent expansion of services in cooperations with various live performance music studios, we are looking for an experienced Multi-Media Marketing Specialist (Content Creation) to assist us with the advertisement & promotion of our new services & programs.

Job Type: Full-Time/ Permanent
Wage: $36-$42/hour (Commensurate with Skills & Experience)
Hours: 10:00am to 6:00pm, 40 hours/week
Location: 351 Ferrier St #1, Markham, ON L3R 5Z2, Canada
Website: https://www.infinitistrings.com/
Email: jasonlu@sinomanmusic.com

Job Description Role and Responsibilities:
- Create visual and written content that’ll attract, build and maintain strong relationships with current and future customers.
- Lead the Capture, edit and publish of Infiniti String’s activities, endorsed events & live performances across multiple social media platforms, create and manage marketing contents of Infiniti String’s and build a strong social presence that converts to sales.
- Work with key partners, instructors, and musicians to deliver best marketing & advertisement materials to highlight event/course characteristics
- Assist General Manager in determining key marketing events, industry events and exhibitions to attend, and manage all aspects of the event to increase Infiniti String’s Brand Awareness (flights, swag, booth experience, pre- and post-event promotion, etc.)
- Lead the new digital & physical marketing content design, include photos, short videos, catalogues, product sheets, presentations, demonstrations and flyers etc.
- Act as the point of contact on behalf of Infiniti Strings with external partners on the coordination and preparation of live performances, orchestras, music tournaments & more
- Provide management with feedbacks and suggestions on marketing related activities.


Qualifications
- Post-secondary diploma or degree in marketing, arts, humanities, or business are preferred
- Minimum 3 years of experience in marketing & content creation are required
- Connection and knowledge with musical instruments & performances – past or present. Does not need to be at a professional level
- Expert level content creation & editing skills are required (Photography, videography, post-production, video/photo editing, media content creation)
- Strong written and verbal communication
- Strong technical knowledge and computer skills
- Demonstrated experience in managing project timelines with external partners and third parties.
- Industry backgrounds in the following a plus, but not required: Music, Retail, Online Business/E-commerce